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Case Study

YourZooki trebles revenues and secures first nationwide US contract with GNC

YourZooki trebles revenues and secures first nationwide US contract with GNC

 13/01/2021

YourZooki, a specialist in premium liquid supplements, is targeting new product launches and US growth after more than trebling revenues over the last 12 months.With supplements already sold in 26 countries, YourZooki is now targeting expansion into North America, with the opportunity to secure a piece of a projected $53bn dietary supplement market by 2023.

The firm has already seen success with a nationwide US listing secured with GNC (General Nutrition Centre) – the world’s biggest specialist supplement retailer, with over 6500 stores globally.

The firm has also seen significant expansion into UK high street retailers over the last year, with products now stocked nationwide in Holland and Barrett, Boots, Planet Organic, Wholefoods, Selfridges and Harrods, as well as being the top seller of vitamin product at the pharmacists to Her Majesty The Queen, John Bell & Croydon.

The independent business, co-founded by Marcus Mollinga and Jack Morrison, is headquartered in Lancashire. YourZooki offers a wide range of premium, specialist health products targeted towards immunity, beauty and wellbeing. All products use natural, high quality ingredients with delivery methods designed to maximise bioavailability.

During the pandemic, the firm has seen considerable growth in its eCommerce platform and direct to consumer subscription model. In 2020, online sales increased 750 per cent, largely driven by a 25 per cent month on month increase in the number of recurring monthly subscribers – a 10 fold increase compared to 2019.

This rapid growth has been supported by £1.25m in funding secured over the past 12 months. In August, YourZooki secured a £950,000 funding package from Investec and has been through two funding rounds with the Rosebud Fund, managed by GC Business Finance on behalf of Lancashire County Council. The investment has enabled the company to increase warehouse capabilities, double headcount and invest in new product development. 2021 will see a number of new product launches that will be quickly rolled out into nationwide retail in both the UK and US, with expansion planned in its Collagen, Vitamin D3 and Probiotics ranges.

Marcus Mollinga, Co-founder of YourZooki, said: “People are becoming more educated and are looking for more innovative and effective ways of taking supplements that do more than commodity style pills, capsules and powder– a gap that YourZooki fits perfectly. We have already seen huge appetite both in-store and online and are well-positioned to scale quickly in the USA.

“This has already generated traction, with a nationwide partnership with GNC, and with new listings on the horizon, we’re projected to quadruple turnover again next year. 2021 is set to be a very exciting year for the business, as we continue to innovate our product range, grow our talented team and expand our footprint globally.”

Original article: https://www.businessleader.co.uk/yourzooki-trebles-revenues-and-secures-first-nationwide-us-contract-with-gnc/106668/

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