A start-up loan from BFS supports A 'Different Care' for dementia sufferers

A start-up loan from BFS supports A 'Different Care' for dementia sufferers


Husband and wife team Samantha and Markco Yeadon are launching a new care service for Merseyside that is dedicated to looking after people with dementia, using a £20k loan from BFS.

Different Care is located in Mossley Hill in Liverpool and will create an initial five new jobs, providing not for profit, home-based specialist care for people living with dementia, disabled adults, and elderly people. With services including day care, escorting clients to appointments, support for social living, shopping, domestic duties and pet care.

The new business will be run by Samantha, who has been managing care services and homes within the residential and dementia sector for over 16 years. Markco will deliver training for all staff, as well as providing coaching and support for families, evaluating living environments, sourcing technologies and other ways to help patients and their carers. Samantha also plans to grow the business by working with local multidisciplinary teams, hospitals, doctors and district nurses to develop a wider awareness of the home-based support services.
Samantha says: “The loan from BFS has enabled us to build on our own expertise in this sector to create a professional and dedicated dementia services team, something that is very much in demand after the cessation of the Alzheimer's Society support network service in Liverpool.

Roger Seddon, Head of Lending at BFS, said: “Samantha has dedicated her professional life to working with people with dementia and we’re proud to support her and her team in launching this vital service with a Start Up Loan. 18,000 people require this kind of care in Liverpool with over 5,500 currently living with dementia. Different Care will be working with other healthcare professionals to allow people with complex care needs to stay living at home in order to support their improved mental and physical health outcomes.”