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Case Study

Brighter World Energy

Brighter World Energy


Our Co Angel Investment service assisted Manchester start-up Brighter World Energy in securing seed investment, enabling it to challenge traditional energy suppliers with a buy-to-give model that will inspire customers to switch.

Founded by former business editor Cheryl Latham, and chaired by ex-FD of Ovo Energy Owen O’Donnell, Brighter World www.brighterworldenergy.com is addressing the false price war in the energy market by offering a saving to those on the Big Six standard tariffs, while giving energy to some of the remotest parts of the world for the very first time.

The Co investment of £85k closed BWE’s round of investment at £500k which includes support from a number of high profile investors. The funding is being used to develop the new IT infrastructure which will utilise “smart” metering, solar generation and mobile payments to develop microgrids and implement an intensive digital marketing strategy.

Cheryl Latham, Brighter World CEO, said: “We are delighted to launch Brighter World with the support of our investors, who share our belief that putting positively life-changing power in the hands of UK consumers, and addressing global challenges with a fair and transparent business model, is the right way to do business.