The technology has uses in sectors from retail to healthcare – for example, allowing customers to ‘hold’ a table before they buy it, or try out the latest sports car right from the showroom.
The Co Angel Investment service (known as Co) funding will be used to set up Desk Dragon’s first dedicated studio in Springfield’s, Manchester, to complete development of their first product, and to create content for current and future mixed reality platforms.
Utilising the funding and the new studio, Desk Dragons is aiming to be self-sustaining by 2017, with a projected company value of £5m by the end of year three.
Desk Dragons also recently won a UKTI grant to attend the UKIE (UK Interactive Entertainment) GDC festival in San Francisco next April. The team are also currently involved with Entrepreneurial Spark programme based at NatWest’s offices in Hardman Boulevard.
Gemma Kirby, entrepreneur development manager at NatWest, said: “The Desk Dragons team has created a dynamic product that will play an important part in the games industry for the future. Ben and the team have the mindset to ensure the product’s longevity for a long and sustainable future.”
Darren Gowling, senior investment director from Co said: “Desk Dragons is a genuinely exciting digital start up that has its sights firmly set on bringing holographic and augmented reality into the corporate environment and beyond. Their experience in the gaming industry is second to none and we are already exploring how best to marry that global network with the extensive b2b and b2c networks of our Co investors.”
Boasting a team that has worked on some of the biggest names in the games industry, from Call of Duty to Assassin’s Creed, Ben Mills from Desk Dragons said: “The opportunities offered by holographic technology such as Microsoft HoloLens already allow us to create revolutionary games but, thanks to the investment from Co, we are now able to think a lot bigger and to use our experience to break into other B2B markets.
“We will be able to develop unique IP in both the games industry and provide B2B services, something that companies really need to wake up to in today’s climate of personalised and highly interactive marketing.”