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Case Study

Ditzy Doll

Ditzy Doll


Stockport entrepreneur Lydia Hughes is set to make a big splash in the online beauty market, thanks to the Stockport Business Finance Scheme as supplied by BFS.

In 2016 Lydia launched her beauty website Ditzy Doll with the aim of supplying some of the UK’s most popular and ‘must have’ cosmetics direct to consumers at affordable prices. Starting with niche eyelash products, she quickly expanded into lips, hair, nails, jewellery, glitter and tanning products and now stocks brands including W7, Paint Glow and Technic.

Lydia is now using the £10k funding from the Stockport Business Finance Scheme to expand her product range, move into new warehouse premises,  improve her website and invest in additional digital marketing. She also plans to expand her website content to include makeup tutorial videos and to launch a range of seasonal group parties and bespoke pamper packages.

Councillor Kate Butler, Stockport Council’s Cabinet Member for Economy and Regeneration, said: “It’s fantastic to see that this partnership is helping Ditzy Doll grow and become a thriving business – we look forward to continue to work with Lydia and help her business become a major online retail brand.

“The Stockport Business Finance Scheme is a great opportunity which enables ambitious, hardworking entrepreneurs to turn their ideas into reality, employ people and boost communities – all factors that are critical to the future of our local economy. I’d encourage other entrepreneurs to get in touch with us and find out more about the scheme.”