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Case Study

Esteem No Pause

Esteem No Pause


Entrepreneur Jane Hallam launched an innovative new clothing business that is helping women who suffer from symptoms of the menopause, using a £25k Start Up Loan.

Jane from Stockport has designed the Esteem - No Pause range of  clothing using a technical high performance fabric from Italy. The state of the art material allows air to circulate to alleviate the discomfort and debilitation of excessive perspiration, including menopausal hot flushes.

The debut collection includes vests, slip dresses, pyjamas, palazzo pants and knickers, all of which are suitable for exercising, lounging and sleeping.

Jane is investing her Start Up Loan in the initial production run which will be manufactured by one of the UK’s leading lingerie manufacturers, AJM Sewing.

The brand was launched to the trade at the Moda exhibition in February via Lingerie Insight magazine, and Jane now plans to exhibit at trade exhibitions in London, Paris and Las Vegas. A male range of clothing is currently in development and Jane is also researching a pregnancy collection, a transgender range and a line of bedding.