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Case Study

Finance Link secures £50k BBLS loan to drive digital marketing growth

Finance Link secures £50k BBLS loan to drive digital marketing growth

 31/03/2021

Finance Link, a car finance specialist, has secured £50,000 from social impact lender, GC Business Finance, through the Bounce Back Loan Scheme (BBLS) funded by Greater Manchester Combined Authority (GMCA).

Based in Trafford Park, Finance Link simplifies car financing by searching its large network of lenders to find the best finance agreement for every customer. Offering a great customer experience regardless of credit history, it gets clients in their new vehicles swiftly with an affordable monthly payment at a competitive rate.

Jake Bulger founded Finance Link in February 2020, but the coronavirus pandemic hindered its growth and forced Jake to take on other work while running the business part-time. After securing a £50,000 BBLS loan from GC Business Finance, Jake invested in a digital marketing campaign to increase awareness of Finance Link and secure new leads. As a result of the campaign’s success, Jake has been able to take the business full-time and focus on its growth as lockdown restrictions ease.

GC Business Finance is an alternative finance provider for businesses unable to obtain finance through their regular bank. It offers loans ranging from £500 to £500,000, including CBILS, start-up loans, equity investment, export finance and micro finance. In November, it became the first local authority-backed delivery partner to offer BBLS loans when GMCA pledged £10m emergency funding to support businesses in the region.

Jake Bulger, Founder at Finance Link, said: “The BBLS loan from GC Business Finance has been a godsend. As a new business, it really took the pressure off and enabled us to focus on our growth plan. Since launching our digital marketing campaign, Finance Link has gone from strength to strength, and we are looking forward to further growth as employees return to the office in the near future.”

Andy Nichols, Senior Loan Manager at GC Business Finance, said: “The last 18 months have been really tough for businesses, so we’re proud to have helped Finance Link to get off the ground and achieve impressive growth with a five-figure BBLS loan. Jake deserves a lot of credit for navigating the business through the challenging circumstances presented by COVID-19, and we are excited to see where Finance Link goes next.”

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